MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Cómo crear un Perfil de Negocios de Google para expandir la presencia en lÃnea de su granja
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
The Farm to Market Handbook: Quick Tip Guides For Accessing Five Major Marketing Channels
This Farm to Market Handbook is designed to help the family farm access markets. It provides information, selling tips and internet links to top informational sites for the five major
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization
Community Supported Agriculture (CSA)
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. Â For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtÃtulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we will compare two popular online
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Instagram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business.
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to attract and retain new CSA
Food Safety:
RFSI Food Safety Equipment Resources
This resource contains information about lots of different supplies and equipment that will help improve your food safety practices on your farm. In particular there are sections on produce harvest
Análisis microbianos del agua gratuitos para los agricultores
Foto del Western Center for Food Safety ¿Es usted un agricultor que necesita realizar análisis del agua en su granja? CAFF cubrirá los gastos de los análisis microbiológicos del agua de
Free Microbial Water Testing for Farmers
Photo from the Western Center for Food Safety Are you a farmer who needs to conduct water testing on your farm? CAFF will cover the costs of microbiological water testing
A Guide to Food Safety Certification for Food Hubs and Food Facilities
This guide is written for food hubs and other food facilities seeking information about how to navigate food safety questions from buyers and pursue a third-party food safety audit.
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Produce Safety and Flood Resources
Guidance and resources for growers to assess crop safety after a flood
Value-Added Producer Grant Scholarship Program
Photo by Zoe Schaeffer on Unsplash CAFF’s Value-Added Producer Grant (VAPG) Scholarship Program provides partial funding for farmers to work with Ellen Rawley Creative & Strategy, Inc. to write and
Making Your Products Accessible:
CAFF Staff Call for a Permanent Ceasefire in Gaza
Community Alliance With Family Farmers (CAFF) has always advocated for a more localized food system. But we also recognize that every decision we make—at the grocery store, in the voting
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Cooperative Farm Equipment Program Proposed by CA Legislator
Assemblymember Steve Bennett (D-Ventura) has introduced AB 2313 which would create a new program to increase equipment access for small and underserved growers as well as offering essential technical assistance
Tech innovators lend creativity to small farms
While ag tech might conjure images of robots and satellite-driven tractors plowing vast acreages, some innovators are focusing their ingenuity on the needs of smaller-scale farmers. That’s in part thanks
Earth, Fire, and Water
CAFF Sends Fellow to Fire Practitioner Training Last fall, CAFF’s Wildfire Resilience Program sent Josh Harjes, its resident Grizzly Corps fellow, to a Firefighter Type 2 training in northwestern Sonoma
The 2024 Farm Champions!
Every year, our community recognizes amazing farms, individuals and local businesses making a difference in our food system. Selected from hundreds of nominations by people like you, the 2024 California
Mushrooms for Wildfire Resilience
A Workshop with Cheetah Tchudi on Mycoremediation All photos taken by Michael Berlin In December 2022, the Community Alliance with Family Farmers partnered with TurkeyTail Farm to co-host a workshop
RFSI Food Safety Equipment Resources
This resource contains information about lots of different supplies and equipment that will help improve your food safety practices on your farm. In particular there are sections on produce harvest