All posts in Farm to Market

How to be a Good CSA Member This Season

How to be a Good CSA Member This Season

Your partner farm provides fresh, healthy, safe food every week. Here are ways you can ensure you’re helping maintain a safe and responsible environment for yourself and for other members at the CSA pickup.  

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What is a “sliding scale” you ask?

What is a “sliding scale” you ask?

A document that helps people determine where they fall on the “sliding scale” and what they should fairly pay. If CSA farms are considering using a sliding scale payment system for their shares, this is a great tool for learning

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Plataformas de software de venta directa

Plataformas de software de venta directa

Mientras mercados, restaurantes, y otros canales de distribución de comida cierran o reducen operaciones para prevenir el contagio de COVID-19, granjas en todo el país han expresado interés en usar plataformas de software que apoyen las ventas directas para consumidores

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Take Your Local Food Online (Webinar)

Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze Cart — Remi Keaston, David’s Pasture Shopify — Cherie Shenker,

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Direct Sales Software Platforms

Direct Sales Software Platforms

This publication highlights product options and sales models that farmers may find helpful. While markets, restaurants, and other food distribution channels close or reduce operations to prevent the spread of COVID-19, farms across the country have expressed interest in using

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New CAFF Resource: How to Run CSA Pick Up Sites during COVID-19

New CAFF Resource: How to Run CSA Pick Up Sites during COVID-19

CAFF has created a new resource for farmers that have Community Supported Agriculture (CSA) pick up locations. The guide has tips for farmers and a sign that farmers could post at pick up locations and/or share electronically with CSA members.

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Direct Marketing in CA: Rules & Regs

Direct Marketing in CA: Rules & Regs

Learn the various laws and regulations that govern direct marketing in California, including CSAs, farmers markets and farm stands.

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Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry ice, maintaining cold chain, shipping carriers, costs, regulations. This will

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RoadWarrior

RoadWarrior

Navigation software to make deliveries more efficient, taking into account traffic, drop-off priorities, school zones, tolls, one way trips, and more.

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Kabbage

Kabbage

Through Kabbage Payments, any business can sign up to sell gift certificates online, and anyone can purchase them to support participating small businesses. Once registered, businesses can send a custom link to their customers

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FRESHr

FRESHr

A Marketplace for Farms, Distributors, and their Customers online that aggregates and updates supply and demand for fresh local produce in real-time. Created for farmers, distributors, restaurants, and grocers advancing the farm-to-table movement, FRESHr can be used on any Internet-connected phone,

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Credibles

Credibles

Credibles goes beyond mainstream crowdfunding. It’s ongoing support of local business and a stronger relationship between the business and customers. The upfront payments are paid back in-kind – as edible credits. We call them Credibles. You’re a fan of a

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Square

Square

The one-stop run-your-business shop. While not farm-specific, many small businesses use Square for everything from payments to payroll.

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Everything you need to know about online farmers markets

Everything you need to know about online farmers markets

Online farmers markets are becoming increasingly popular with the rise in demand for locally sourced produce. With an industry that makes hundreds of millions annually, online farmers markets provide consumers with fresh food at their door for minimal costs. From how

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Workplace CSAs Deliver Healthy Eats to the Office Set

Workplace CSAs Deliver Healthy Eats to the Office Set

Most of the people working at Spacesaver, a shelving company based in Fort Atkinson, Wisconsin, hadn’t heard of community supported agriculture (CSA). That was until Anna Calloway, the company’s human resources partner, found a CSA subscription service from nearby High Meadow Farm that would allow

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Selling Real Farm Products in a Virtual Marketplace

Selling Real Farm Products in a Virtual Marketplace

There are myriad options to explore, from a personal online store to a collective online farmers’ market. Four years ago, I was using a common mix of marketing channels for my small diversified farm: a farmers’ market and restaurant accounts,

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5 Ways to Start Selling Online

5 Ways to Start Selling Online

Today’s sellers have a ton of options to sell online. Take a look at the five most popular options. The U.S. ecommerce market brought in more than $504 billion in revenue last year. And it’s expected to grow to more

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CSA & Online Sales during Covid-19

CSA & Online Sales during Covid-19

SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no shortage of food and certainly no shortage of demand (in

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Local Line

Local Line

Streamline your farm’s sales process. Local Line helps food suppliers doing direct marketing sell their products online, access new markets, and keep organized.

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Local Food Marketplace

Local Food Marketplace

LFM will help you streamline your business from start to finish – including planning production, harvest lists, packing lists, invoices, and payments, supporting producers and food hubs selling to consumers, restaurants, grocery stores, institutions, and CSAs.

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Food4All

Food4All

Free tools, technology and an online marketplace giving you everything you need to market and sell to buyers in your community. Specifically designed for selling CSA’s, value added items and farm/ranch goods

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Farmigo

Farmigo

Software designed to grow and manage your ​CSA or Food Hub. Designed specifically to look great and work well on smartphones since over 30% of eCommerce is taking place on phones. Member signup wizard supports multiple payment plans, payment methods,

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Cropolis

Cropolis

An ordering platform built for direct farm food sales. Connect with your customers. Tell your story. Sell your food. An all-in-one order management platform built to be simple enough to get started in 10 minutes and powerful enough to manage

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Barn2Door

Barn2Door

Customers Easily Order From Your Farm on Any Channel or Device. Convenient self-service purchasing. Web, mobile, social, email, newsletters. Automated pick & pack Lists.

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CSA discussion group, facebook

CSA discussion group, facebook

Farmers ONLY! From crop production to marketing to discussions of the CSA model itself: what is going on in your neck of the woods?

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GrazeCart

GrazeCart

We help small farms sell directly to their customers. Whether you sell grass-fed beef, pasture-raised eggs, or natural produce, we provide the solutions to facilitate delivery, inventory, pickup and more.

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Harvie

Harvie

Harvie helps farms selling through a CSA / farm share model increase retention and meet sales growth targets while increasing overall profitability. Harvie focuses on providing a better member experience that includes customized shares, flexible share sizes and flexible weeks

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Reko: DIY Facebook-based pre-ordering system

Reko: DIY Facebook-based pre-ordering system

Reko stands for ‘Fair Consumption’ and is a trade model originally created in Finland. In short, it is a Facebook-based pre-ordering system for local products. Imagine being able to shop a variety of fresh, local and ethical produce from the

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The CSA Solutions Hub

The CSA Solutions Hub

The CSA Solutions Hub is everything we know about CSA farming. We want to share with you, so you can get better at what you do. Join our community of curious and successful CSA farmers.

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California CSA Members

California CSA Members

A simple infographic breaking down the basics of CSA members in California. Why do they join? Why do they leave?

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How to Bring EBT / SNAP to your CSA

How to Bring EBT / SNAP to your CSA

Interested in bringing Electronic Benefit Transfer (EBT) for the Supplemental Nutrition Assistance Program (SNAP) known as CalFresh in California, to your CSA? EBT is currently available at 600 authorized Farmer’s Markets, CSAs and Direct Marketing Farmers statewide providing clients’ access

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My Digital Farmer

My Digital Farmer

An online resource for CSA farmers by a CSA farmer, this website (videos, podcasts, etc.) is invaluable, offering marketing strategies that help CSAs clarify their message, find new customers, and increase sales.

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Choosing the Right CSA Model for Your Farm

Choosing the Right CSA Model for Your Farm

Before you decide on distribution, there are some fundamental questions to ask when you are designing your CSA program: How much risk do CSA members actually have? What happens if there is a bad crop year? How much flexibility do

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Understanding CSA Members

Understanding CSA Members

Survey data: Who supports Community Supported Agriculture (CSA) in California? Comparisons of current and former CSA members, including members’ backgrounds, relationships to food, membership experiences, reasons for joining, importance of and satisfaction with CSA attributes as well as conditions interfering

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Findings from CA CSA farmer survey

Findings from CA CSA farmer survey

Check out the findings from a survey of over 100 CSA farmers throughout California, including type of production, business models, demographics, retention rates, labor, finances and more.

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CSA Marketing Discussion Group on Facebook

CSA Marketing Discussion Group on Facebook

With 2,600+ members, in this facebook group members discuss CSA marketing topics w/ active conversations and Q&A.

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Finding Your First 10 CSA Customers (VIDEO)

If you’re JUST starting out as a CSA farmer, how do you find those first 10 customers? I think this is the MOST frequently asked question I get. So I finally made a video about it! I share 10 tips

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47 Tips & Tricks for CSA Farm Marketing

47 Tips & Tricks for CSA Farm Marketing

From mailing lists to online searchability, websites to in-person outreach in the community, check out these 47 tips and tricks to help you market your CSA.

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Marketing Plan: Where to Start (VIDEO)

When you’re just starting out in digital marketing, it’s easy to get side-tracked and overwhelmed. What does this digital marketing strategy look like at a high level? And if I could do it all over, what would I work on

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Beginning Farmer Biz. Training, Marin County Jan 2018

Beginning Farmer Biz. Training, Marin County Jan 2018

Sustainable Agriculture Starts with a Sustainable Business The sun, soil and glory called you to the farmer’s vocation; a well-organized desk might just keep you there. Join the Farmers Guild along with an all-star line-up of agricultural advocates, educators and

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