All posts in Covid19SalesMarketing

Reconnecting Markets, Feeding Communities

Reconnecting Markets, Feeding Communities

RECONNECTING MARKETS, FEEDING COMMUNITIES Food System Supply & Demand during COVID-19 Are you seeking new markets and new customers during the COVID-19 crisis? Have you lost sales outlets? Do you want to sell into a programs that are helping feed

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Plataformas de software de venta directa

Plataformas de software de venta directa

Mientras mercados, restaurantes, y otros canales de distribución de comida cierran o reducen operaciones para prevenir el contagio de COVID-19, granjas en todo el país han expresado interés en usar plataformas de software que apoyen las ventas directas para consumidores

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Guidance for Farm Direct Sales & U-Pick during COVID-19

Guidance for Farm Direct Sales & U-Pick during COVID-19

The following is intended to help guide agriculture entities that engage in Farm Direct Sales (farm store or farm stand) and support farm visit activities, such as Pick-YourOwn (PYO). Farm Direct Sales and PYO are important revenue streams for many

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State Program Puts Food Industry Back to Work, Sources from Local Farms to Feed Seniors in Need

State Program Puts Food Industry Back to Work, Sources from Local Farms to Feed Seniors in Need

Last week, Governor Newsom announced the launch of a first-in-the-nation “Great Plates Delivered” program, a state-funded meal delivery service with two goals: 1) help seniors and other adults at high risk from COVID-19 stay home and stay healthy by delivering

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How To Be A Good Farmers Market Customer

How To Be A Good Farmers Market Customer

To assure our farmers markets stay open, accessible and safe for everyone, it’s gonna take everyone doing their part on both sides of the booth.

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Farm to Family Program

Farm to Family Program

$2 million in USDA Specialty Crop Block Grant funding for CAFB to support harvesting, packing  and shipping of donated specialty crop products. In addition, the state Department of Social Services has more than $860,000 in USDA Farm to Food Bank

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Take Your Local Food Online (Webinar)

Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze Cart — Remi Keaston, David’s Pasture Shopify — Cherie Shenker,

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New Guidance for Operating Certified Farmers’ Markets During COVID-19

New Guidance for Operating Certified Farmers’ Markets During COVID-19

Updated 4/21 by the CDFA: This guidance is based on what is currently known about the transmission and severity of coronavirus disease 2019 (COVID-19). The California Department of Food and Agriculture (CDFA) will update this guidance as needed and as

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Webinar: Farmers Markets during COVID

Webinar: Farmers Markets during COVID

Webinar recording from the California Association of Farmers Markets covering best practices, tips, presentations from managers from across the state and more.

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Direct Sales Software Platforms

Direct Sales Software Platforms

This publication highlights product options and sales models that farmers may find helpful. While markets, restaurants, and other food distribution channels close or reduce operations to prevent the spread of COVID-19, farms across the country have expressed interest in using

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La Plataforma de Compradores y Vendedores COVID-19 de CAFF

La Plataforma de Compradores y Vendedores COVID-19 de CAFF

Hola campesinos y compradores, En respuesta a las interrupciones en nuestro suministro y demanda de alimentos locales debido a COVID-19, CAFF está creando una lista de productores y compradores, para ayudar a llenar los vacíos en el mercado que está

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Podcast: Farm Sales through Online Platforms & CSA

Podcast: Farm Sales through Online Platforms & CSA

In this episode, we discuss the legal mechanics of online sales platforms and CSA agreements as part of special coverage on COVID-19’s effects on farm businesses with Sarah Vaile, Farm Commons’ Staff Attorney.

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Donating farm products to food banks, webinar

Donating farm products to food banks, webinar

Wednesday, April 8 from 10-11 a.m. CDFA partners with CA Association of Food Banks to provide resources and information to farmers, ranchers and food processors.

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Direct Marketing in CA: Rules & Regs

Direct Marketing in CA: Rules & Regs

Learn the various laws and regulations that govern direct marketing in California, including CSAs, farmers markets and farm stands.

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Farming During COVID: A Webinar Series on Adapting to Crisis

Farming During COVID: A Webinar Series on Adapting to Crisis

Join us for a free webinar series designed to help California family farmers and ranchers adapt, stay informed and keep our local food system going strong. Learn from fellow producers and from experts about the challenges facing our farms as

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COVID-19 FAQ for U-Pick Farms

COVID-19 FAQ for U-Pick Farms

Best practices and steps for farm managers. Employees should use gloves when handling money, or considering using cards to limit transfer of cash. If money is handled, hands should be washed or hand sanitizer should be used afterward.

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COVID-19 FAQ for Farm Stands

COVID-19 FAQ for Farm Stands

Simple one-pager: steps for farm stand operators. Communicate with customers through signs or social media asking them to stay home if displaying symptoms. Provide hand sanitizer at the front of the stand and near the cash box. Use signs to

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Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry ice, maintaining cold chain, shipping carriers, costs, regulations. This will

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Online Sales Platforms for Farmers (video)

Online Sales Platforms for Farmers (video)

Watch this webinar to learn more about direct-to-consumer online sales platforms. Hear from representatives from four online food sales platforms: Barn2Door, Harvie, Local Food Marketplace, Food4All, Open Food Network…

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Farmers’ Market Response & Best Practices: COVID19

Farmers’ Market Response & Best Practices: COVID19

As COVID19 is is rapidly changing, we will also update this guide. Please check back frequently for tips, best practices, communication, signs and alternative market models, such as Drive Thru Market.

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Sign Up for Buyer/Seller Support: COVID-19

Sign Up for Buyer/Seller Support: COVID-19

Are you in need of support to help sell, buy, or otherwise distribute local food in California as a result of impacts caused by COVID-19? Fill out this form and someone from CAFF will try to help make connections to

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CSA Tools & Resources During COVID19

CSA Tools & Resources During COVID19

With COVID-19 rapidly evolving, we at CAFF are actively compiling CSA-specific tools and information to help farmers adapt, stay safe and continue to provide healthy food for their local communities…

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Is Your Farmers Market Closed? Send this Letter!

Is Your Farmers Market Closed? Send this Letter!

Is your farmers market closed because of COVID-19? Use this template letter to urge your local government to reopen the market, recognizing it as an essential business keeping your community fed, healthy and resilient during this crisis.

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What can consumers do to support farms & local food system during Covid-19?

What can consumers do to support farms & local food system during Covid-19?

What Can Consumers Do During the COVID-19 Crisis to Support Family Farms & Our Local Food System? While confusion abounds during this ever-developing COVID-19 crisis, one thing is clear: a strong, healthy, local food system is absolutely essential during times

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CSA & Online Sales during Covid-19

CSA & Online Sales during Covid-19

SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no shortage of food and certainly no shortage of demand (in

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Coronavirus & CA Farmers Markets

Coronavirus & CA Farmers Markets

CORONAVIRUS & CA FARMERS MARKETS As the full affects of Covid-19 continue unfolding, we at CAFF are watching closely to find out how this pandemic will impact California family farmers as well as farmers markets. However, one thing is clear:

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